Starter
1 to 2 cases
Unit: TBD · highest
First look. Try both sticks.
Partners
Supplements in a lollipop. Two ways to sell them.
Consumers want healthier choices. Two kinds of sticks: Electrolyte (cherry) for hydration, and Anti-Stress (blue) for calm. Sell them one at a time, or as a 15-count box.
Why people buy it
Easy for the shopper. Easy for the shop.
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Healthier swap. Same lollipop moment, with a real formula inside, sweetened with monk fruit instead of cane sugar or corn syrup.
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Two lollipops. Cherry Electrolyte for hydration. Blue Anti-Stress for calm. Same format. Different job.
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No fridge, no powder. Ambient. No scoop. No water. Simple to stock and simple to explain.
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Two sell units. Individual sticks for trial, or a 15-count box for regulars.
How you sell it
Individual sticks, or a 15-count box
You decide where it lives in the store. We make the units clear.
- Individual lollipops: one cherry Electrolyte or one blue Anti-Stress at a time. Easy trial.
- 15-count box: a retail pack of one kind, or mixed, for people who want a set.
- First case default: half cherry Electrolyte, half blue Anti-Stress, unless you ask for a different split when we follow up.
Wholesale restock packs lock with the first production run. Unit prices stay indicative until MSRP is locked.
The two sticks
Cherry for hydration. Blue for calm.
Quick compare
Vs what you already stock
| Question | Powder / RTD | Gummy / hard candy | Rumor |
|---|---|---|---|
| Needs water or a fridge | Usually yes | No | No |
| Sweetener | Often sugar or syrup | Usually cane sugar | Monk fruit |
| Dosed like a supplement | Varies | Rarely | Yes, amounts on the record |
| What the shopper gets | A drink to mix or open | A sweet with vitamins | A supplement in lollipop form |
What is in it
Ingredients a store person can say out loud
Electrolyte · cherry · hydration
Sodium, potassium, and magnesium (what you lose in sweat), plus vitamin C and B vitamins. Held with isomalt. Sweetened with monk fruit. No cane sugar. No corn syrup.
On the record: potassium, sodium, magnesium, vitamin C, plus B3, B5, B6, and B12. Amounts coming soon.
Anti-Stress · blue · calm
Glycine and L-theanine do the work. Magnesium and zinc sit with them. Chamomile is flavor and association, not the hero claim. Same isomalt body. Same monk fruit sweetener.
On the record: glycine, L-theanine, magnesium, chamomile (flavor), and zinc. Amounts coming soon.
Sweetener
The premium sweetener: monk fruit
Monk fruit is a small melon. The sweet taste comes from natural compounds in the fruit, not from cane sugar. Brands that want a cleaner sweetener pay more for it. That is why you see it called out on better labels.
We use monk fruit. We do not use cane sugar or corn syrup. It costs us more to make each stick. We do it so the sweetener matches the idea of a real formula, not a cheap sugar hit.
The body of the lollipop is isomalt, a sugar alcohol, not table sugar. That keeps the stick hard and clear instead of sticky. Floor line: supplement in lollipop form, sweetened with monk fruit.
Brand standards
Short lines your team can use
Say this
- Supplements in a lollipop form.
- Healthier swap: monk fruit, not cane sugar or corn syrup.
- Two sticks: cherry Electrolyte for hydration, blue Anti-Stress for calm.
- Sell singles or the 15-count box.
- Chicago brand. Founder Omar Alvarez.
Do not say this
- Calling it candy, treat, or snack as the product story.
- Medical claims or disease language.
- Acting like there is only one flavor or one job.
- Invented doses beyond the pack record.
Case bands · indicative
More cases, lower unit price
Shop
3 to 9 cases
Unit: TBD · mid
Typical single-door reorder band.
Multi-door
10+ cases
Unit: TBD · lowest
Multi-location or a strong first drop.
Timing
First ship talk is October
We are lining up first allocation around an October window. Exact dates move with production. Joining the waitlist asks to be in the early partner group.
Waitlist
Reserve first allocation interest
Tell us about your shop. We will follow up.
