RMR / Chicago

Real electrolytes, in a lollipop.

Potassium, sodium, and magnesium, the minerals you lose in sweat, for after you sweat when a bottle is not there.

Made with
Potassium, sodium, magnesium, vitamin C, B vitamins
Job
After you sweat
Format
Lollipop, pocket, nothing to mix
Sign up to stay in the know

What it is

Made with sodium, potassium, and magnesium, the minerals you lose in sweat. Vitamin C and B vitamins ride along. Not a sports drink replacement. Just electrolytes when you do not have a bottle.

Nothing to mix. No bottle needed. Keep drinking water.

The formula

What is in it.

Every ingredient is listed below. Amounts will be published here when the formula is final, printed like a supplement label.

Want the numbers first? Sign up.

Why monk fruit

Growers dry monk fruit and extract what tastes sweet. That is what sweetens this stick. No corn syrup.

We use it because it sweetens without sugar. Isomalt is the body of the stick, a sugar alcohol that keeps it hard and clear until you need it.

How do you know you need electrolytes?

Most people do not think they are low on electrolytes. It shows up as something smaller and more annoying than that.

  • A headache water does not fix
  • Brain fog
  • Cramps after you sweat
  • Drained when you should not be
  • Heat, and you skipped the bottle
  • Salt stains on your shirt after work

These are common signs with many possible causes. They are not a diagnosis. If something sticks around, talk to a clinician.

How to use

  1. 01 Unwrap Individually wrapped, so it survives a gym bag, a glovebox, or a back pocket.
  2. 02 Use it after you sweat After you sweat. Mid shift. On a trail with an empty bottle. Anytime the alternative is nothing.
  3. 03 Nothing to mix A powder needs a bottle and a shake. This needs a mouth.
  4. 04 Daily serving Coming soon, printed on the pack.

Electrolytes

What are electrolytes?

Electrolytes are minerals that carry an electric charge when they are dissolved in your body's fluids. The main ones are sodium, potassium, chloride, magnesium, calcium, and bicarbonate. They help control how much water sits inside and outside your cells, send nerve signals, and make muscles contract, including your heart.

Rumor Electrolyte carries three of them: potassium, sodium, and magnesium.

Close-up of an Electrolyte lollipop

What are electrolytes and why are they important?

Every nerve signal and muscle contraction depends on them. Your body keeps them in a tight range. When sweat pulls too much out and nothing goes back in, you can feel it as headaches, cramps, or fatigue.

What are electrolytes made of?

Electrolytes are minerals, so they do not break down into anything smaller. In supplements they come as salts, like sodium citrate or potassium chloride, which dissolve and release the charged mineral.

What electrolytes do you lose in sweat?

Mostly sodium and chloride, which is why sweat tastes salty. You also lose smaller amounts of potassium, and a little magnesium and calcium. How much depends on the person, the heat, and how long you sweat.

What are the signs of low electrolytes?

Early signs are small and easy to blame on something else: a headache water does not fix, muscle cramps, fatigue, brain fog, nausea. Severe imbalances can cause confusion, an irregular heartbeat, or seizures. Those are emergencies, not a lollipop moment. These are common signs with many possible causes. They are not a diagnosis. If something sticks around, talk to a clinician.

What are the best electrolytes for hydration?

For heavy, long sweat sessions, a drink with a meaningful amount of sodium works best, because sodium is what you lose most. For everyday gaps, anything that puts some sodium and potassium back alongside water helps. Rumor is built for the second situation.

What are electrolyte drinks good for?

Replacing fluid and salts after heavy sweating, illness with vomiting or diarrhea, or long hours in the heat. For a normal day at a desk, water and food usually cover it.

When to take electrolytes?

After you sweat, or during it if you are going for more than an hour. Also in heat, after a flight, or when a headache shows up and water alone is not helping.

Do electrolytes help with headaches?

They can, if the headache comes from dehydration. Losing just 1 to 2% of body fluid has been linked in studies to headaches and poorer focus. Electrolytes help your body hold on to the water you drink.*

Do electrolytes have sugar?

Many electrolyte drinks do, sometimes a lot. Medical rehydration solutions use a small amount of glucose on purpose, because it helps absorption. For everyday use, you do not need sugar to get electrolytes. Rumor is sweetened with monk fruit.

Can you have too many electrolytes?

Yes. Healthy kidneys usually clear the excess, but very high intake, especially of potassium or sodium, can be a problem, particularly with kidney or heart conditions or certain blood pressure medications. Ask your clinician if that is you.

Are electrolytes good for hangovers?

They can help with the dehydration part. Alcohol makes you lose more fluid than usual. They will not fix everything else a hangover involves. Water, food, and sleep still do the heavy lifting.

Electrolytes vs. water: what is the difference?

Water replaces fluid. Electrolytes replace the salts that went out with the fluid. After a big sweat, drinking only large amounts of plain water can dilute the sodium in your blood. That is why long-distance athletes use both.

Electrolytes without sugar: what are the options?

Powders and tablets you drop in water, and electrolyte lollipops sweetened with monk fruit or stevia. Most options still need a bottle. Rumor does not.

Electrolytes without water: is that possible?

You can take electrolytes without mixing a drink, as a capsule, chew, or lollipop. You still need to drink water, because electrolytes replace salts, not fluid. The advantage is timing: you get the salts in now and drink when you can.

This is the whole reason Rumor Electrolyte exists.

Electrolyte lollipop in hand

Potassium.

Coming soon Amount coming soon. Known for: fluid balance, muscle contractions*

What does potassium do?

Potassium works with sodium to balance fluid inside and outside your cells. It helps nerves fire and muscles contract, including your heart.*

What are signs of low potassium?

Weakness, fatigue, muscle cramps, and constipation. Very low levels can affect heart rhythm, which needs medical care. Low potassium usually comes from heavy fluid loss or certain medications.

What foods are high in potassium?

Potatoes, beans, lentils, bananas, avocados, spinach, yogurt, and dried apricots. Most Americans eat less than recommended. US dietary guidelines flag potassium as a nutrient of public health concern.

Does potassium help with muscle cramps?

Sometimes. Low potassium can contribute to cramps, especially after heavy sweating, but cramps have many causes, and the evidence for potassium as a cramp fix is limited.

How much potassium per day?

The adequate intake is 3,400 mg for men and 2,600 mg for women. Food labels use 4,700 mg as the Daily Value.

Sodium.

Coming soon Amount coming soon. Known for: fluid balance, carrying nerve signals*

What does sodium do in the body?

Sodium controls how much water your body holds and where it goes. It also carries the electrical signals that nerves and muscles run on.*

Is sodium an electrolyte?

Yes. It is the main one in the fluid outside your cells, and the one you lose most in sweat.

How much sodium do you lose in sweat?

It varies a lot, from a few hundred milligrams to over a gram per liter of sweat. Salty sweaters see white stains on their clothes or hats.

What are signs of low sodium?

Headache, nausea, fatigue, muscle cramps, and confusion. It is most common in people who drink large amounts of plain water during long endurance events. Severe cases are emergencies.

How much sodium per day?

US guidelines say to stay under 2,300 mg a day for most adults, and most people already eat more than that. Sodium matters most for people who sweat heavily.

Magnesium.

Coming soon Amount coming soon. Known for: muscle function, energy production*

What does magnesium do for the body?

It is involved in more than 300 enzyme reactions, including turning food into energy. It helps muscles relax after they contract and supports nerve function.*

Do you lose magnesium in sweat?

A little. Much less than sodium, but it adds up with long, heavy sweating.

What are signs of low magnesium?

Often none at first. Over time: muscle cramps or twitches, fatigue, and weakness. More than half of US adults get less than recommended from food.

Does magnesium help with muscle cramps?

The evidence is mixed. It may help some people, especially if they are low. It is not a guaranteed fix.

Which type of magnesium is best?

It depends on the goal. Citrate absorbs well but can loosen stools. Glycinate is gentle on the stomach. Oxide is common and cheap but absorbs poorly. Rumor's magnesium form will be listed with the amounts.

Vitamin C.

Coming soon Amount coming soon. Known for: antioxidant protection, making collagen*

What does vitamin C do?

It is an antioxidant that protects cells from damage, and your body needs it to make collagen for skin, tendons, and blood vessels. It also supports normal immune function.*

Does vitamin C help with colds?

Taking it regularly may slightly shorten colds for some people. For most people it does not prevent them. Taking it only after a cold starts does not seem to help much.

Is vitamin C good for skin?

It is needed to make collagen, which keeps skin firm. That is why it shows up in both supplements and skincare.

How much vitamin C per day?

90 mg for men and 75 mg for women. Smokers need 35 mg more.

Can you take too much vitamin C?

The upper limit is 2,000 mg a day. Above that, stomach upset and diarrhea are common. Your body clears the excess, so food-level amounts are not a concern.

B3 (niacin).

Coming soon Amount coming soon. Known for: turning food into energy*

What does niacin do?

It helps your body turn carbs, fat, and protein into usable energy, and it supports healthy skin and nerves.*

Does niacin give you energy?

It helps you use energy from food. It is not a stimulant, so you will not feel a jolt unless you were low.

What is niacin flush?

Warm, red, itchy skin that some people get from higher doses of one form of niacin (nicotinic acid). It is harmless but uncomfortable, and it usually shows up only at much higher doses than you would find in a daily multivitamin.

Niacin vs. niacinamide: what is the difference?

Both are forms of B3. Niacinamide does not cause flushing. Rumor's niacin form will be listed with the amounts.

How much niacin per day?

16 mg for men and 14 mg for women.

B5 (pantothenic acid).

Coming soon Amount coming soon. Known for: energy metabolism*

What does vitamin B5 do?

It is used to build coenzyme A, a molecule your body needs to burn carbs and fat for energy and to make certain hormones.*

What are pantothenic acid benefits?

Its main job is energy metabolism. Because it is in so many foods, most people get enough.

Is vitamin B5 good for skin?

It is popular in skincare, and one small study looked at it for acne, but the evidence is limited.

What are signs of B5 deficiency?

Deficiency is rare, almost only seen with severe malnutrition. Symptoms include fatigue, irritability, and numbness or burning in the feet.

How much B5 per day?

5 mg for adults.

B6.

Coming soon Amount coming soon. Known for: making neurotransmitters, protein metabolism*

What does vitamin B6 do?

It helps your body process protein and make neurotransmitters like serotonin and dopamine. It also supports immune function.*

Does B6 help with mood and stress?

It is involved in making the brain chemicals linked to mood. It is most useful if you are low. It is not a mood booster by itself.

Does B6 help with nausea?

B6 is a common, well-studied option for pregnancy-related nausea, and it should be used with a clinician's guidance.

Can you take too much B6?

Yes. Long-term high doses (the upper limit is 100 mg a day) can cause nerve damage.

How much B6 per day?

1.3 mg for most adults, and slightly more after 50.

B12.

Coming soon Amount coming soon. Known for: making red blood cells, nerve health*

What does B12 do?

It helps make red blood cells and DNA, and it keeps nerve cells healthy.*

Does B12 give you energy?

Only if you are low. B12 deficiency causes real fatigue, and fixing it helps. Extra B12 on top of normal levels will not add energy.

What are signs of low B12?

Fatigue, weakness, pale skin, and tingling or numbness in the hands and feet. It is more common with age, a vegan diet, and certain medications like metformin.

Do vegans need B12?

Yes. B12 comes almost entirely from animal foods, so vegans need fortified foods or a supplement.

Can you take too much B12?

There is no set upper limit, because your body absorbs only a small amount at a time and clears the rest. B12 products often list well over 100% DV. That is normal for B12.

Why monk fruit, in an electrolyte?

What is monk fruit?

A small melon. Its sweetness comes from mogrosides, not sugar, so it sweetens without adding sugar.

Is monk fruit safe?

Yes. It is considered safe for general use by the FDA.

Does monk fruit raise blood sugar?

No. That is why we chose it over the cane sugar and corn syrup in most sports drinks.

Monk fruit vs. stevia?

Both have zero calories. Monk fruit tastes rounder, with no bitter finish. It costs us more.

Is monk fruit keto?

Pure extract has no net carbs. For the full lollipop, see isomalt below.

Isomalt. Why it doesn't get sticky.

Made from beet sugarAbout half the calories of sugarKnown for: holding a hard shape without absorbing moisture

What is isomalt?

Isomalt is a sugar alcohol made from beet sugar. It is what gives Rumor its hard, glassy body. Sugar alcohols are not table sugar and are not alcohol like you would drink. The name comes from their chemical structure.

Is isomalt safe?

Yes. It has been used in food for decades and is approved in the US and internationally.

Does isomalt raise blood sugar?

Very little. Most of it is not absorbed in the small intestine the way sugar is.

Does isomalt upset your stomach?

In large amounts it can cause gas or loose stools, like other sugar alcohols. One lollipop is a small amount. If you are sensitive, start with one.

Compared to what you would usually reach for

Not a milligram fight with a sports drink. Electrolytes you can actually use when you do not have a bottle.

Attribute Electrolyte Sports drinks Powders
Sweetener Monk fruit Cane sugar or corn syrup Varies
Formula Sodium, potassium, magnesium, vitamin C Built as a drink Varies by brand
Needs water No1 Yes, it is the base Yes, to mix
Format A lollipop, pocketable A bottle A bottle and a scoop

1 You still need to drink water.

Read the longer take: electrolyte lollipops vs sports drinks

The moment this is for

A run without a bottle. Halfway through a shift. A car or a plane with nothing to drink. A trail and an empty bottle. Made for the gap where a pocket stick beats waiting.

The numbers

Why this gap exists

A few numbers on why this gap exists in the first place, for context, not diagnosis:

Source data from NIH, NHANES, and the Dietary Guidelines for Americans. This is context, not a diagnosis or a prescription.

The record

The full record

  1. 01

    What it is

    Electrolyte is a lollipop supplement. Potassium, sodium, magnesium, vitamin C, and B vitamins, sweetened with monk fruit, held with isomalt.

  2. 02

    Who it is for

    Adults who want electrolytes without the water bottle. Not marketed to children.

  3. 03

    What it does

    Made for after you sweat, when a bottle is not there. Not a sports drink replacement. Not a medical treatment for dehydration.

  4. 04

    Taste and format

    Sweetened with monk fruit. Held with isomalt.

  5. 05

    Age

    Not marketed to children. Adults only. Keep out of reach of children.

  6. 06

    Safety

    Not a diagnosis, not a prescription, not a treatment or cure. If you are pregnant, nursing, or on medication, talk to a clinician before adding a new supplement. Isomalt is a sugar alcohol. Daily serving will be printed on the pack.

  7. 07

    Can I buy this?

    Not yet. Signing up puts you on the list for when it is ready.

The other formula

The other formula Anti-Stress For the tense part of your day.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.